choosing innovation strategies by using a combined delphi and anp approach case study: mapsa company

innovation could be recognized as a key factor in anincreasingly competitive environments and it is difficult to find anindustry that is not engaged in innovation. however, innovation successand achievement to important advantages such as performanceimprovement is not easy and it relies on applying innovation strategiesfrom firms' top managers and consultants. the objective of this paper isto select the best innovation strategy for improving performance criteriaof construction projects. so, a combined delphi and anp approach isprovided and a practical study is carried out in mapsa company. thefirst stage is delphi method, where identification, synthesis andprioritization of key performance criteria of the industry and classificationof innovation strategies are performed. the second stage is analyticnetwork process (anp) for selecting the best innovation strategy basedon the selected construction projects performance criteria. findings showthat leading and technology importer strategies have high priority asinnovation strategies. because of its facilitating role for firms' topmanagers to make complex decisions and to select the best strategy, thisapproach has highly functional properties.